As the creative visionary for our brand, it was really important to associate tea & sustainability with being "cool". We wanted it to seem approachable and engaging. I curated photoshoots from start to finish (ideating, organizing, shooting, editing, posting). 

We wanted our social media to be memorable, informative, and casual. With the rich history behind yaupon and many environmental + health benefits, we wanted to educate our followers. I believe funny is the new "sex" and found that I was right.  Many of our meme posts / quirky posts performed well - they were reposted and engaged with. You can see the most well-funded accounts have turned to memes for engaging their audiences and we found they were a great educational tool. We prioritize engaging content over a really curated feed. Click here to visit our Instagram. 

I manage all media and educational materials including infographics, social media, SEO materials, podcast interviews, blog posts, community messaging, PowerPoint, presentation frameworks, and stakeholder reports.

Sustainability and innovation are top goals for us. We are currently innovating a methodology with my team to measure the positive environmental impact from sustainable management. Through these measurements, we are able to establish eco-credits to sell in the environmental marketplace by using blockchain technology.

Community Outreach is HUGE for us. We work with learning farms, schools, private landowners, the local arboretum, and more. Our profits are re-invested into supporting these programs/initiatives and furthering our research.

I am working on a rebrand for YTC, as I did not create the current brand / website. For more general information visit our website.